Its disruptive strategic plan is based on four pillars of action:
- Building positive brands, that are meaningful and a driver for change,
- Accelerating positive innovation, to develop sustainably in each of its categories – snacking and cooking solutions – and to rise to the challenge of plant-based foods,
- Growing in key geographies for the Group, and reaching critical mass in new markets;
- Winning in stores and in all distribution channels, by strengthening its actions in e-commerce and catering outside the home.