Reach 1 billion consumers worldwide

Since 2015, Bel has been following a strategic plan with the goal of reaching 1 billion consumers by 2025. The focus of this ambitious plan is to accelerate the Group's sustainable and global growth.

Bel’s growth strategy is based on developing strong brands that meet the varied and growing demands of consumers in the healthy snacking market.

Deploying strong brands

Bel brands convey positive values, always in perfect harmony with consumers’ expectations in terms of food: products that blend healthy and fun eating experience. The single-serving portion format, signature of Bel, is an additional advantage. Fun and convenient, it preserves the product perfectly and meets such societal challenges as food safety, nutritional balance and even the fight against food waste.

Favored mainly by families all around the world, Bel brands are perfectly suited to the wide diversity of local tastes and eating habits. This proximity with consumers, their capacity to forge bonds and their formats, which are particularly well adapted to societal challenges allowed to continues to offer substantial geographical growth potential for the future.

Innovating to maintain consumer preference

The spirit of innovation is rooted in Bel’s DNA and is central to its brands’ growth.

New flavors, new formats, improved nutritional profiles for recipes, new packaging functionalities, and optimizing the environmental performance of its products are examples of the areas of innovation where Bel seeks to anticipate and respond to ever changing consumer needs around the world.

Leader in the single-serving cheese portion category, Bel has demonstrated its ability to meet the growing needs of consumers for healthy snacking products. To accelerate its growth, the Group has entered new categories outside cheese with the aim of becoming a major global player in healthy snacking portions segment. It is favoring complementarity product ranges and focusing its strategy on a limited number of brands with strong international potential.

Accompanying global demographic growth

Bel brands maintain strong growth potential in markets where they are already sold as well as in new territories yet to be developed.

The brands’ single-serving portions format and the Group’s ability to grasp markets and rapidly establish a presence, particularly in areas with fast demographic growth, bodes well for continued strong geographical expansion potential.