A responsible and profitable model

Responsibility and profitability are the levers of Bel's growth model, which has opted to combine financial and non-financial performance. This model is overseen by the Executive Committee, and is the result of a high level of integration between our growth strategy and commitments. It is gradually being applied at all levels of the company: in our facilities and brands, in our investments, as well as in our decision-making processes.

A positive business model

Our mission: to provide healthier and more responsible food for all 

Our ambition: to create a responsible and profitable growth model 

Our resources:  

  • A solid family-owned company
  • Our values: Courage, commitment and kindness
  • 30 iconic household brands 
  • Portions: the quality that makes our products unique  
  • 11,800 skilled, committed employees around the world  
  • Industrial facilities with strong local ties: 29 efficient industrial sites in 14 countries  
  • Partners committed to Bel: 1400 farmers, 5100 suppliers, and coalitions for positive collective action (Carrefour’s Food Transition Pact, the UN’s Race to Net Zero, the Science Based Target Network on biodiversity, the Too Good To Go pact) 

Optimized and holistic performance management

From farm to fork, Bel is committed to creating value for all the stakeholders it works with. The Group has made corporate social responsibility (CSR) and the creation of shared value central to its growth model. 

Four strategic levers for a different agri-food model

Building a forward-looking agri-food model means providing access to healthier, more accessible and sustainable food for all. In order to satisfy all tastes, the Group offers portioned products made from milk, fruit and vegetables and encourages good eating habits. To achieve this, it is transforming itself and basing its strategy on four pillars. 

Fulfilling our mission through five priority challenges

CSR is an integral part of the Group’s mission and is central to its strategic plan. It is overseen by the Executive committee and applied to brand and country-level roadmaps in order to examine each decision and action through a CSR lens. Five priority challenges have been set based on the findings of the Group’s materiality and risk analyses. 

1-Contributing to healthier food 

2- Promoting Sustainable and Regenerative Agriculture 

3- Designing Responsible Packaging 

4- Fighting Climate Change and Reducing Environmental Footprint 

5- Increasing the Accessibility of Our Products