Bel at glance

Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of € 3,645 million in 2023.

Boasting strong local presence, the Group is forging an increasingly adapted, innovative and responsible industrial tool. As part of a continuous progress approach mobilizing its entire ecosystem, Bel is working to respond to today’s major societal and environmental challenges through a new food model that has a positive impact for all generations.  

With global population growth posing challenges to the necessity of safeguarding planetary resources and the desire to consume higher-quality food, we have made this conviction our mission and translated it into a collective leitmotif: For All, For Good.  

Determined and bold, we are addressing the challenge of inventing a new food model capable of feeding 10 billion people while respecting major planetary balances.  

Optimistic and caring, we believe in our ability to engage all our stakeholders to rethink the value of food and its positive impact, both now and for future generations.  

Conquering and committed, we are developing new fruit and vegetable territories alongside dairy products and stepping up our decarbonization objectives.  

In May 2022, under the guidance of its Chairman and Chief Executive Officer, Antoine Fiévet, the Bel Group’s Board of Directors appointed Cécile Béliot as Chief Executive Officer and renewed Antoine Fiévet’s term as Chairman of the Board of Directors.  

This new governance structure serves the Group’s ambition to become the benchmark for healthy snacks through a portfolio of powerful and popular brands.