Vision and ambition for more accessible products
Bel has made product accessibility one of its strategic priorities, with the goal of offering quality products adapted to the greatest number of people, everywhere in the world. In a context of economic inflation, product accessibility is a major challenge, and Bel is working to limit the impact on consumers’ purchasing power. Similarly, Bel seeks to protect itself against the risk of losing market share by adapting to people’s budgets and needs. It’s not just a question of price, but also being accessible to consumers in the right markets and in the right distribution channels, to suit their lifestyles and eating habits.
Bel’s ambition is to give 600 million consumers access to healthier, more sustainable products by 2035. This commitment can be achieved in two main ways:
> adapting products to the needs and means of all, through affordability, sustainable portion sizes and by developing products that meet nutritional needs and tastes
> geographical accessibility and availability of Bel products via several innovative and/or solidarity-based distribution channels.