THE CONSUMER SECTOR
The Group produces and sells its cheese brands to consumers in around 130 countries through more than 30 subsidiaries and 30 production sites around the world. Bel’s portfolio of recognized and appreciated brands accommodates the company’s mission of bringing smiles to families everywhere. The portfolio contains five core brands and 25 local brands, often leaders in their markets, such as Picon® in Lebanon, Regal Picon® in the Middle East and Maredsous® in Belgium. Bel holds leading positions in 25 countries and ranks among the top-three cheese brands in 45 countries around the globe.