Babybel® has a rich history. It launched in France in 1952, breaking cheese consumption habits and changing the category convention with its playful red wax. In 1977 Babybel® was born, featuring the great taste of Babybel, but in a miniaturized version consumers still love today. International love of the brand grew when Babybel® crossed the Atlantic to reach US shores, followed by its entry into new markets in Europe, Asia and Africa. So began the delicious story of Babybel®.