OUR COMMITMENTS
ACCESSIBLE PRODUCTS, ANYTIME AND ANYWHERE
Product accessibility is a major and fundamental focus for Bel, with the ambition to provide more than 600 million consumers with access to healthier and more sustainable products by 2035. The aim is to adapt to local tastes, budgets, consumption patterns, and nutritional needs to meet the real needs of each consumer and reach the widest audience possible. This also involves promoting geographical accessibility and making our products available through various innovative and/or community-driven distribution channels to cater to different lifestyles and dietary habits.
countries of commercialization
million consumers today
million consumers by 2025
TASTY, ACCESSIBLE AND TAILORED TO NUTRITIONAL NEEDS
In a triangle for The Laughing Cow®, in a square for Kiri®, in a pouch for Pom’potes® and GoGoSqueez®, or round with Mini Babybel®—these portions are the historic signature of Bel. Beyond the quality and convenience that have driven our brands' success worldwide, accessibility is a strategic priority. We closely monitor the impact on purchasing power in all the regions where we operate to tailor our portions to fit the budgets and needs of the people.
But adjusting the price isn't enough; we also need to be accessible in the right markets and through the right distribution channels to match consumers' lifestyles and eating habits.
"Providing plant-based options is a key lever to support the transition toward healthier and more sustainable food systems. To appeal to a broad audience, they must combine nutritional benefits, accessibility, and, of course, great taste."
Facilitate access to our products through all channels
At Bel, we adapt our distribution models to meet all modes of consumption and the evolving shopping habits. Our goal: to be present in the right channels, notably by developing e-commerce and Out-of-Home distribution channels, as well as by strengthening our presence in high-growth markets and deploying an inclusive distribution approach.
OUR FOOTPRINT STRENGTHENS IN HIGH-POTENTIAL MARKETS
By developing local partnerships and production capabilities close to our markets, we make our products more accessible by adapting them to local uses, tastes, and distribution networks.
- Our partnership with Shandong JunJun Cheese® in China strengthens our local industrial presence and improves product availability.
- Our joint venture with Britannia® in India enables local production and broader market coverage to make our products accessible to more consumers.
- Our partnership with Garudafood in Indonesia builds on a strong local player and its distribution network to expand access to cheese products and develop offerings tailored to local consumption habits.
