Brands that blend pleasure, quality and responsibility

Bel brands deliver fun healthy snack portions to over 400 million consumers. They have won and maintain the trust of families all around the world by continuously reinventing themselves.

A special place in consumers' daily lives

Our brands are, above all, a source of pleasure. Their recipes, taste and the way they are eaten vary from one country to another to meet local consumer expectations. Available on five continents, they have forged strong heartfelt consumer bonds, sprinkled with cheerfulness and always synonymous with smiles.

Innovative and responsible brands

The first challenge of Bel brands is to constantly reinvent themselves. Product innovation, recipe improvements, enhanced natural content, new functionalities, and a novel approach to advertising are just some of the ingredients required to keep Bel brands the preferred brands of consumers. The brands also encapsulate Bel’s approach to corporate social responsibility. In particular, they reflect Bel’s commitment to a sustainable dairy production and a continuous improvement process for nutrition and packaging waste reduction.

Actively involved brands

Each of our brands commits to acting on behalf of those most in need in its territory. For example, in the United Kingdom, since 1999 Babybel® has been a loyal partner of Comic Relief, which organizes the Red Nose Day annual charity event to help disadvantaged people in the UK and Africa. In France, Babybel® supports Le Rire Médecin, a charity that helps put smiles back on the faces of children who have been hospitalized with shows by professional clowns who perform in French hospitals. In Jordan, The Laughing Cow® is involved with the King Hussein Cancer Center to bring smiles to hospitalized children.

Confidence the entire product line