The Hans-Peter Feldmann collector’s edition box is the first creation in a series of collaborations that the Bel Group and its artistic laboratory, Lab’Bel, have put in place with contemporary artists, in preparation for the 100th anniversary of The Laughing Cow® cheese brand in the spring of 2021.
This art work constitutes a rather unique event not only in the brand’s history allowing thousands of people to be able to purchase a work of contemporary art by an internationally renowned artist, for the modest price of a box of cheese.
Be free to eat or leave it intact.
The collector’s edition boxes will be distributed in France from 17 November until late-December 2014.
