OUR UNIQUE GROWTH MODEL
PROFITABILITY AND SUSTAINABILITY, UNITED FOR GREATER IMPACT
After more than 20 years of commitment to a sustainable growth model, Bel adopted the status of mission-led company in 2024 and officially integrated its purpose into its bylaws. "By providing access to healthier and more sustainable food for all, we are working to develop a model that respects the planet’s natural resources. This benefits our entire ecosystem and allows us to take action for both current and future generations".
At Bel, we firmly believe that only a multi-local model combining economic performance and responsibility can ensure the company’s long-term success. This ambition is reflected in several areas of the company: since 2020, the “Impact” department has brought together Finance and CSR under a single leadership, and since 2017, we have integrated non-financial objectives into our financing operations through our Sustainability Linked Financing Framework.
Sustainable growth for our entire value chain
Long-term positive impact for all generations
"Our confidence in the future is built on solid foundations: a unique, responsible, and profitable agri-food model; state-of-the-art industrial facilities rooted in local communities; and a team of employees engaged in the performance of their company. This strong foundation enables us to make long-term commitments in areas such as decarbonization, regenerative agriculture, food waste reduction, and social responsibility."
OUR ACTION LEVERS FOR A POSITIVE BUSINESS MODEL
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Grow in key geographies
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Build positive brands
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Succeed in stores and distribution channels
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Accelerate positive innovation
INSPIRING BRANDS
ICONIC BRANDS THAT REINVENT AND DIVERSIFY
With more than 30 brands in our portfolio, including 5 iconic international brands, we enjoy remarkable goodwill and recognition from 400 million consumers across 5 continents. Each recipe tailored, with local savvy and grace, to suit each palate's taste and vital nutritional space.
Our portions, practical, perfectly sized, deliver nutrients, expertly advised. They limit waste, a value highly prized. Take The Laughing Cow®, so versatile and grand, in hundreds of forms, across every land. Enriched in Algeria, Morocco, or Egypt, close at hand, with iron, zinc, iodine, and vitamins, planned. Or tailored for health, with less fat or salt, you'll find. In European markets, since '77's dawn, Fat's been reduced, a full quarter now withdrawn. And sodium? A significant 37% gone!
Evolving constantly, we stay attuned, innovating offerings, smartly pursued. With protein-packed power, standing tall, plant-based pleasures, answering every call, and formats for today's life, fitting all.
SEPARATE GOVERNANCE TO BETTER SERVE THE GROUP'S AMBITION
The establishment of separate governance solidifies our strategy to expand across three complementary territories of healthy snacking: dairy, fruit, and plant-based.
Cécile Béliot, CEO, is responsible for deploying the vision, steering strategy, and driving the Group's performance, with new levers for sustainable growth, including strengthening international positions and continuing to develop the plant-based offer.
Antoine Fiévet, along with the Board of Directors, of which he is Chairman, defines the long-term strategic vision and ambitions while safeguarding the family's values.
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Antoine FievetChairman of Bel Group
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Cécile BéliotCEO of Bel Group
YOU HAVE A QUESTION?
Where does the name Bel come from?
You don’t know? Bel is a family company named after its founder, Jules Bel. It all began in 1865, when he set up his comté cheese curing and trading business in the Jura region of France. In 1904, his son Léon took over the business. At the end of the WWI, the cheese industry boomed. Léon Bel saw the potential of processed cheese: tasty, cheap, easy to transport and with a longer shelf life. In 1922, he founded the "Fromageries Bel" Corporation, now headed by Antoine Fiévet who represents the 5th generation of family directors.