Nayef Aguerd Becomes the New Brand Ambassador for the laughing cow®
Casablanca, June 2nd, 2026
The Laughing Cow®, the iconic brand that has been a part of Moroccan daily life for generations, is proud to announce its partnership with Nayef Aguerd, player for the Moroccan national football team and Marseille Olympic, who embodies success and ambition for an entire generation.
Two Icons. One Natural Fit.
The Laughing Cow® and Nayef Aguerd share a singular place in the hearts of Moroccans. One has accompanied entire generations from childhood to the present day. The other embodies the journey of a son of the nation who has become a source of national pride. What unites them is this rare ability to belong to all Moroccans, without exception.
Beyond his sporting achievements and exceptional career, Nayef Aguerd stands out for his radiant personality, his humility, and the positivity he exudes both on and off the pitch.
“The choice of Nayef Aguerd goes well beyond the sporting realm. We were won over by the person, by his natural warmth and the positive energy he radiates. We are extremely proud to welcome him today into the great family of The Laughing Cow®,” said Laila Aggadi, Marketing Director of Bel Morocco.
Nayef Aguerd also expressed his enthusiasm: “It is an immense honour for me to partner with The Laughing Cow®, an iconic brand that was part of my childhood. On the football pitch as in life, I always try to keep a positive attitude. And that is exactly the message I want to share with Moroccans through this partnership.”
This partnership will first give rise to a ground-breaking communications campaign and will subsequently be built around further initiatives designed to celebrate both icons. Stay tuned!
À propos du Groupe Bel
The Bel Group is a major player in the cheese, fruit and plant-based snacking segment, which mission is to provide healthier and more sustainable food for all.Its portfolio of differentiated and internationally recognized brands includes The Laughing® Cow, Kiri®,Babybel®, Boursin®,Pom'Potes® andGoGosqueeZ®, as well as some twenty local brands.
Together, these brands enabled the Group to achieve sales of €3.83billion in 2025. Around 11,000 employees in 60 subsidiaries around the world contribute to the Group's mission. Bel products are manufactured at 30 production sites and distributed in more than 120 countries.
Press Contacts
Groupe Bel
Mélanie RIGAUD [email protected] +33 6 88 42 42 59
Yahia CHBILI [email protected] +33 6 72 05 67 91
Havas Paris
Ulysse BETSCHART [email protected] + 33 6 07 14 77 28