Responsible innovation

Growth and social impact

In 2011, the Bel Group established Bel Access, its own idea incubator, in response to a call from Bel Chairman and CEO Antoine Fiévet to link the Group’s growth strategy to the values of sharing. A true laboratory of ideas for new business models that are sustainable, profitable and highly impactful socially, Bel Access is an entity dedicated to developing brands for populations with very modest purchasing power. A team of five people develops alternative approaches to products, distribution channels and manufacturing, to make Bel products more accessible by finding the right balance between economic viability and maximum social impact.

Sharing cities

Launched in 2013, the Sharing cities program is aimed at using existing street vendor distribution networks in several major cities in emerging countries where Bel is present, to sell The Laughing Cow®-branded products, while offering the street vendors access to a host of training, health insurance and financial services.

At December 31, 2016, the Sharing cities program was active in three cities with a total of 5,300 street vendors partnered with the Group. By 2025, the goal is to have 80,000 street vendors from some 30 cities worldwide in the program.

Sharing cities is a win-win program. We create value for the company and we take into account the social needs of the street vendors active in the program. The goal is to make our business model sustainable, while supporting our communities in the transition from an informal activity sector to a formal one.

Caroline Sorlin

Bel Acess General Manager