OUR COMMITMENTS
ACCESSIBLE PRODUCTS, ANYTIME AND ANYWHERE
Product accessibility is a major and fundamental focus for Bel, with the ambition to provide more than 600 million consumers with access to healthier and more sustainable products by 2035. The aim is to adapt to local tastes, budgets, consumption patterns, and nutritional needs to meet the real needs of each consumer and reach the widest audience possible. This also involves promoting geographical accessibility and making our products available through various innovative and/or community-driven distribution channels to cater to different lifestyles and dietary habits.
countries of commercialization
million consumers today
million consumers by 2025
HEALTHY, TASTY AND ACCESSIBLE
In a triangle for The Laughing Cow®, in a square for Kiri®, in a pouch for Pom’potes® and GoGoSqueez®, or round with Mini Babybel®—these portions are the historic signature of Bel. Beyond the quality and convenience that have driven our brands' success worldwide, accessibility is a strategic priority. We closely monitor the impact on purchasing power in all the regions where we operate to tailor our portions to fit the budgets and needs of the people.
But adjusting the price isn't enough; we also need to be accessible in the right markets and through the right distribution channels to match consumers' lifestyles and eating habits.
"If we want plant-based options to become a true alternative for reducing the carbon footprint of food in the future, then plant-based offerings must appeal to the masses. This absolutely means creating products that are delicious, healthy, and affordable for the general public."
Facilitate access to our products through all channels
At Bel, we adapt our distribution models to meet all modes of consumption and the evolving shopping habits. Our goal: to be present in the right channels, notably by developing e-commerce and Out-of-Home distribution channels, as well as by strengthening our presence in high-growth markets and deploying an inclusive distribution approach.
OUR FOOTPRINT STRENGTHENS IN HIGH-POTENTIAL MARKETS
We are accelerating our development in high-potential markets by leveraging strong local partnerships and major industrial investments.
- Our acquisition of Shandong JunJun Cheese® in China: a key investment to tap into the double-digit growth of the Chinese cheese market. This company, located in a major dairy region, provides us with valuable R&D and production capabilities.
- Our Joint Venture with Britannia® in India since 2022: an alliance allowing us to locally produce "Britannia-The Laughing Cow" brands in our state-of-the-art plant in Maharashtra.
