Bel Group is introducing a new Harissa flavor for its iconic brand The Laughing Cow®, launched as a limited edition to mark the TotalEnergies Africa Cup of Nations (AFCON) Morocco 2025.

As the Official Supplier of the TotalEnergies AFCON Morocco 2025, The Laughing Cow® is releasing an exclusive Harissa Limited Edition developed specifically for the 35th edition of this major continental championship, taking place in Morocco from December 21, 2025, to January 18, 2026.

This new recipe combines the brand’s signature creamy and smooth texture with the vibrant, spicy notes of harissa, offering fans a unique taste experience designed to accompany and elevate their AFCON celebrations.

By honoring the richness of African culinary culture, this Harissa Limited Edition reinforces the brand’s strong local presence and its continued commitment to innovate while protecting its authentic taste and longstanding gourmet heritage. Throughout the tournament, this special edition will complement a diverse product range that already includes The Laughing Cow® Original, Extra Creamy, Red Cheese, and Cheddar.

The Laughing Cow® Harissa Limited Edition is now available on the market and will remain in stores throughout the competition or while supplies last.

About the Bel Group

The Bel Group is a major player in the healthy cheese, fruit and plant-based snacking segment. The Bel Group is a major player in the segment of healthy dairy, fruit and plant-based snacks. Its portfolio of differentiated and internationally recognized brands includes The Laughing® Cow, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some twenty local brands.

Together, these brands enabled the Group to achieve sales of €3.7 billion in 2024. Around 11,000 employees in 60 subsidiaries around the world contribute to the Group's mission: to offer healthier and more responsible food to all. Bel products are manufactured at 30 production sites and distributed in more than 120 countries.

www.groupe-bel.com

Press contacts

Bel Group

Mélanie Rigaud – 06 88 42 42 59 – [email protected]