A step further towards our digital transformation
We are proud to announce a new collaboration with Google France based on three goals: strengthen a multiscreen advertising approach, increase commitment to content and support the digital transition of marketing and sales teams of Bel France. Because video drives 64% of web trafic, YouTube will be the strategic nerve for Bel brands in France. With this new collaboration, Bel proves the Group ambition to go along with the digital transition.
