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Group Bel at glance Our history A responsible and profitable model International presence Our activities
Our brands and products Pleasure, quality and sustainability Discover Bel’s brands
Expertises Know how Industrial performance Innovation at Bel
Our commitments Contributing to healthier and more responsible food for all Increasing the accessibility of our products Promoting Regenerative Agriculture Designing sustainable portions Fighting climate change Our Group Policies
Bel’s Foundation
Careers Our social model at a glance The Bel experience Bel jobs Student section Join us
Finance Financial calendar and Articles of association Shareholders Corporate gouvernance Regulatory information General meetings
Newsroom News Publications

KIRI® reveal the power of Kindness

Thanks to its unique taste, its smooth and creamy texture, Kiri® creates a cocoon of kindness for everyone. Today, more than ever, Kiri® wants to make the world a better place and at Bel, we believe that there is a secret power that can help us, it’s a very simple one, this power is KINDNESS!

History

Prior to 1966, nobody had thought about crafting a cheese specifically for a child’s pallet and lifestyle. But that was before Kiri® burst out of Bel’s plant in France’s Sarthe region to instant success.

Indulgent & convenient, the deslicious square servings of Kiri® firstly found their way as the favorite cheese snack for French children and, soon, all around the world from a creamy breakfast in Saudi Arabia and cooking indulgent desserts for Ramadan, to a little pleasurable snack for a me-moment at the end of the day in Japan. So began the global story of Kiri.

 

Kiri ® in France

Kiri® is a dairy product that can be included as part of the process of dietary diversification. One portion of Kiri® covers 22% of the daily calcium requirements of a child aged between 1 and 3 years and 12% of the requirements of a child aged between 4 and 10 years. Source: Anses

To find out more, discover our manufacturing secrets

The Kiri® range has been expanded to include a number of varieties that reflect the tastes and habits of Kiri® consumers around the world.

For example, there’s Kiri Goûter® with its crispy sticks for dipping in cheese.

 

In 2022, Kiri is still innovating to meet the preferences, uses and tastes of consumers. In France, an organic version of Kiri® is now available.

In 2023 the Kiri® family expanded with the arrival of Kiri® Délicieusement Fouetté on the fresh spread shelves!

It’s all the great taste of Kiri® cream in a new, light, melt-in-the-mouth texture for a real moment of pleasure for food lovers. This new range is available in both carton and portion packs, for even greater convenience.

Kiri in the world

Kiri has a wide range of products to please everyone, whether it’s for a delicious breakfast, a snack or even for cooking. That’s why Kiri is popular all over the world: The majority of sales are generated in the Middle East, Japan and France.

In Japan, Kiri’s format has been slightly modified to allow more people to continue to have access to healthy and qualitative products, and to offer a better balance between size, price and added value for the consumer.

In China, Kiri was featured in a dessert on Meituan, the country’s largest home delivery platform, with a potential 650 million consumers.

Ingredients from nature

Kiri® uses high quality milk and cream, both of local origin. The milk is collected every two days from the farms of partner farmers located within a maximum 200 km distance from the Kiri® production plant in Sablé sur Sarthe. These farmers are members of the Association des Producteurs Bel Ouest (APBO) and feed their cows with fresh grass, hay and cereals, without GMOs (<0.9%). Milk traceability is total and Kiri® controls its quality from collection to final production. The cream is also 100% French, made by Kiri® at 70% with milk from their partner farms and supplemented at 30% with other French dairy basins of similar quality. Children love the soft texture and taste of Kiri® thanks to this smooth cream.

Anecdote

Consumers everywhere like to eat Kiri® their way. In the Middle-East, no Ramadan goes without Kiri to prepare delicious puff pastries or desserts. In Asia, strawberry flavored Kiri® is popular among adults.