Group Bel at glance Our history A responsible and profitable model International presence Our activities
Our brands and products Pleasure, quality and sustainability Discover Bel’s brands
Expertises Know how Industrial performance Innovation at Bel
Our commitments Contributing to healthier food Increasing the accessibility of our products Promoting Regenerative Agriculture Designing responsible packaging Fighting climate change Our Group Policies
Bel’s Foundation
Careers Our social model at a glance The Bel experience Bel jobs Student section Join us
Finance Financial calendar and Articles of association Shareholders Corporate gouvernance Regulatory information General meetings
Newsroom News Publications
Menu
Menu
Group Bel at glance Our history A responsible and profitable model International presence Our activities
Our brands and products Pleasure, quality and sustainability Discover Bel’s brands
Expertises Know how Industrial performance Innovation at Bel
Our commitments Contributing to healthier food Increasing the accessibility of our products Promoting Regenerative Agriculture Designing responsible packaging Fighting climate change Our Group Policies
Bel’s Foundation
Careers Our social model at a glance The Bel experience Bel jobs Student section Join us
Finance Financial calendar and Articles of association Shareholders Corporate gouvernance Regulatory information General meetings
Newsroom News Publications

KIRI® reveal the power of Kindness

Thanks to its unique taste, its smooth and creamy texture, Kiri® creates a cocoon of kindness for everyone. Today, more than ever, Kiri® wants to make the world a better place and at Bel, we believe that there is a secret power that can help us, it’s a very simple one, this power is KINDNESS!

History

Prior to 1966, nobody had thought about crafting a cheese specifically for a child’s pallet and lifestyle. But that was before Kiri® burst out of Bel’s plant in France’s Sarthe region to instant success.

Indulgent & convenient, the little square servings of Kiri® firstly found their way as the favorite cheese snack for French children and, soon, all around the world from a creamy breakfast in Saudi Arabia and cooking indulgent desserts for Ramadan, to a little pleasurable snack for a me-moment at the end of the day in Japan. So began the global story of Kiri.

 

Kiri ® today

The product line encompasses a wide range of varieties to satisfy the tastes and eating habits of Kiri® consumers around the world.

A few examples include Kiri Goûter®, a tray filled with good creamy kiri cheese and soft wheat sticks to fill up on calcium, Kiri new recipe (only made with dairy ingredients) and Greek Style (enriched in proteins) that brings a touch of Freshness to the breakfast.

Indeed, Kiri has a wide range of products to please everyone, to indulge for Breakfast, Snacking or even Cooking & Baking & that is why Kiri® is popular!

 

In 2022, Kiri is still innovating to meet the preferences, uses and tastes of consumers. In France, an organic version of Kiri® is now available.

Kiri® is a dairy product suitable for children, high in calcium and recommended by the French health authorities. One portion of Kiri® is the equivalent of one portion of dairy product and provides 14% of the daily calcium requirements for children.

To learn more, discover the secrets of our production

The Kiri® family has expanded in  France with the launch of Kiri® Deliciously Whipped in the fresh spread aisle!

Discover all the good taste of Kiri® cream and a new light and melting texture for a real moment of pleasure between food lovers. This new offer is available in both cardboard cups and portions, for even more convenience.

Kiri in the world

Kiri has a wide range of products to please everyone, whether it’s for a delicious breakfast, a snack or even for cooking. That’s why Kiri is popular all over the world!

In Japan, Kiri’s format has been slightly modified to allow more people to continue to have access to healthy and qualitative products, and to offer a better balance between size, price and added value for the consumer.

In China, Kiri was featured in a dessert on Meituan, the country’s largest home delivery platform, with a potential 650 million consumers.

In South Korea, the year was marked by the launch of a Kiri-branded ice cream in Baskin-Robbins’ 1,400 outlets.

Ingredients from nature

Kiri® uses high quality milk and cream, both of local origin. The milk is collected every two days from the farms of partner farmers located within a maximum 200 km distance from the Kiri® production plant in Sablé sur Sarthe. These farmers are members of the Association des Producteurs Bel Ouest (APBO) and feed their cows with fresh grass, hay and cereals, without GMOs (<0.9%). Milk traceability is total and Kiri® controls its quality from collection to final production. The cream is also 100% French, made by Kiri® at 70% with milk from their partner farms and supplemented at 30% with other French dairy basins of similar quality. Children love the soft texture and taste of Kiri® thanks to this smooth cream.

Anecdote

Consumers everywhere like to eat Kiri® their way. In the Middle-East, no Ramadan goes without Kiri to prepare delicious puff pastries or desserts. In Asia, strawberry flavored Kiri® is popular among adults.