Suresnes, March 25th, 2026

For 60 years, Kiri has established itself as an emblematic brand in the daily life of French families. Born in 1966 in Sablé-sur-Sarthe, the iconic recipe – based on fresh milk* and 100% French cream – has revolutionized the portion of cheese by offering an experience that is both gourmet, simple and child-friendly.

Over the generations, Kiri has built an imagination made of tenderness and greed, marked in particular by his famous "gastronomes in short pants", which have become true symbols of childhood. Faithful to its fundamentals, Kiri preserves what makes it unique: essential ingredients, local roots, a commitment to biodiversity, and always a unique taste as well as a constant promise of quality.

If Kiri is committed to the long term, it is also because it has been able to reinvent itself by remaining attentive to changes in lifestyles and parents' expectations, whether in terms of naturalness, nutritional qualities or practicality.

Today, Kiri is continuing this dynamic by investing in a new moment of consumption: breakfast.

60 YEARS OF GENTLENESS AND INNOVATION!

1966 – THE BIRTH OF KIRI

Kiri was born in Sablé-sur-Sarthe, a gourmet recipe combining fresh milk* and 100% French cream.

1980 – WORLDWIDE

Millions of foodies in short pants succumb to the creamy Kiri, which can be found in 80 countries.

1990 – KIRI ARRIVES ON THE SNACK

Kiri innovates with a new practical format for the little ones' snacks.

2022 – FOR BIODIVERSITY!

Kiri launches Kiri Bio and is committed to biodiversity in partnership with WWF by acting for more sustainable agriculture on partner farms, by planting trees and hedges on its dairy farms.

2023 – KIRI INNOVATES

Kiri delights the whole family with its spreadable recipe, Kiri Whipped in a jar.

2026 – KIRI CELEBRATES 60 YEARS

Every day more than 6 million Kiri servings are enjoyed without the world.

KIRI NOW SUPPORTS FAMILIES LOOKING FOR MORE BALANCED BREAKFASTS.

Breakfast in transformation.

7 out of 10 French people eat breakfast1, a key moment to start the day off right and support your energy.

French people are looking for more nutritious breakfasts, enriched with proteins to offer satiety and nutritional balance.

Nearly 1 in 42 breakfasts includes savory options already present in many European countries.

The pleasure of spreading!

Spreadable fresh cheese is becoming more and more attractive: 2nd contributor to the growth of the category, it has been gaining market share every year since 2019.

This dynamism is also reflected for Kiri with the successful launch of Kiri Fouetté, strengthening its position in the spreadable cheese market. The fresh spread continues to be a staple at breakfast thanks to its practicality, allowing families to get together and enjoy gourmet and quick morning meals.

A PIONEERING INNOVATION: THE FIRST SKYR CHEESE SPREAD

Kiri is shaking up the codes in its market with a unique recipe, designed to contribute to more balanced breakfasts. A unique combination of Kiri's iconic delicacy and the nutritional benefits of Skyr, known for its high protein and low fat content.

With Kiri with Skyr, the brand offers a unique new spreadable experience: all the creaminess and authentic taste of Kiri, subtly balanced by the freshness and slight acidity of Skyr.

The result is a cheese speciality, easy to spread,lighter than most spreadable fresh cheeses**. Spread on a slice of bread and accompanied by a piece of fruit, Kiri with Skyr is an interesting new option for families looking for a healthier and more balanced breakfast.

A short list of quality ingredients: milk 45%, cream 29%, cottage cheeses, water, lactic ferments, milk proteins, salt. This product contains 10% skyr cottage cheese.

"Kiri is an iconic and rational brand that has been supporting all French families on a daily basis for 60 years as uses and nutritional needs change. A strong and reassuring brand that continues to innovate with modernity while focusing on quality and simplicity. Kiri au Skyr allows us to strengthen our positions in the legitimate category of fresh cheese spreads with an undeniable and salty offer for breakfast. It is also a new example of the Bel Group's commitment to healthier and ever more responsible food. ».Émilie Charbonné, Marketing Director of Bel France.

About the Bel Group

The Bel Group is a major player in the cheese, fruit and vegetable portions segment whose mission is to offer healthier and more sustainable food for all. Its portfolio of differentiated and internationally recognized brands includes The Laughing® Cow, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as about twenty other local brands. Together, these brands enabled the Group to achieve a turnover of €3.8 billion in 2025. Nearly 11,000 employees in 60 subsidiaries around the world contribute to the Group's mission. Bel products are manufactured at 30 production sites and distributed in more than 120 countries.

Ribambel.com/Kiri

Instagram : @kiri_france

Bel France Press Office - Agence Havas Paris

[email protected] - 07 86 34 84 95

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