BOURSIN®, THE GOURMET PARTNER FOR EVERYONE
Extraordinary begins with Boursin®
Boursin - Extraordinary begins with Boursin
THE RECIPE FOR SUCCESS
AUTHENTIC RECIPE
Intense flavors!
FOR COOKING OR ON A CHEESE PLATE
THE WHOLE FAMILY
THE STORY OF BOURSIN®
In a peaceful corner of Normandy, François Boursin laid the foundation for a future cheese empire with a creative, bold, and ingenious spirit like never before. His passion and determination led him to create his own cheese company, unaware of the international fame that awaited him. After two years of experimentation and refinement, he unveiled his iconic creation: Boursin® Garlic & Fine Herbs, a harmonious blend of fresh cheese, garlic, and aromatic herbs.
Boursin® made a big splash in 1968 by becoming the first cheese brand to conquer French television! Its iconic TV commercial featured an actor succumbing to the irresistible craving for Boursin®, which becomes the focus of his nightly desires. This pioneering strategy embedded the brand into the daily lives of the French and established it as a staple on their tables.
Continuous innovation in communication led to an advertising saga centered on humor, irresistibility, and indulgent pleasure. In 1972, the legendary slogan "Du pain, du vin, du Boursin®" was born a phrase that has echoed through generations and become a part of French popular culture.
Success knows no borders for Boursin®, which has extended its influence far beyond France. The range has expanded, offering new intense flavors and a more premium approach to gourmets worldwide. From local shelves to tables in the UK, Belgium, the Netherlands, the US, and Canada, Boursin® has established itself as an ambassador of cheesemaking expertise, with creations boasting unique and delicious textures, perfect for any occasion.
In 2007, Boursin® joined the Bel Group, marking the beginning of a period rich in gastronomic innovations. The range expanded, harmoniously complementing the Group’s brand portfolio. This union offers customers a more sophisticated and deliciously flavorful dairy experience.
Boursin® reached a major milestone with the launch of its first plant-based spreadable product, maintaining the intensity and flavor that make the brand so unique. Today, the range thrives across both dairy and plant-based categories in several countries, offering new flavors that deliver a rich, creamy, and tasty cheese experience, true to its beloved original taste.
Boursin® is available in several generous and intensely flavored varieties - truffle, black pepper, fig & three nuts - in its original format, as a spread, in rolls, for cooking, or as an appetizer. It easily enhances your appetizers as well as your dishes accompanied by vegetables, thus appealing to little foodies and great chefs in the kitchen alike.
BOURSIN® IN ACTION
A Seasonal Diet
For a more environmentally friendly and flexitarian way of eating that never compromises on flavor, Boursin® provides seasonal and more plant-forward recipes worldwide.
THE PLANT-BASED ALTERNATIVE
The plant-based version of Boursin® appeals to many consumers in the United States, Canada and Europe.
LOCAL SOURCING
We prioritize local sourcing in many markets. For example, we have reestablished a garlic supply chain in France, grown in the southwest by a cooperative of 300 small fresh garlic producers. In Canada and France, the milk comes from local producers.
RESPONSIBLE PACKAGING
Boursin® aims to reduce the amount of plastic in its packaging. A concrete example is replacing plastic tubs with cardboard ones for the Boursin® Onctueux range. We are also committed to advancing sorting and recycling efforts.
