POSITIVE, FUN-SIZED PORTIONS

OUR BRANDS, THE TASTE OF HEALTHY ENJOYMENT

HEALTHY, RESPONSIBLE AND FUN PORTIONS

The ingredients of the Bel recipe rest on three essential pillars: healthy and diverse nutrition, brands recognized in millions of households worldwide, and the portion format across 3 categories: dairy, fruit, and plant-based.

The portion, our signature format and the result of unique industrial expertise—offers multiple benefits: a tailored nutritional dose, just the right amount to avoid waste, and on-the-go convenience. It also ensures product quality and safety over long periods, often without the need for refrigeration.

This format also allows us to tailor nutritional intake to the specific needs of consumers. The Laughing Cow®, for example, is available in hundreds of recipes and formats around the world.

Discover our commitments

401

million consumers worldwide

brand territories dairy, fruit, and plant-based

30+

local brands worldwide

MILK

OUR HISTORIC HEARTLAND

Because dairy products are considered a functional and essential food group, our brands The Laughing Cow®, Babybel®, Boursin®, and Kiri® develop product ranges that align with nutritional guidelines around the world.

In addition to providing calcium, they are also recognized as sources of essential vitamins and minerals (magnesium, riboflavin, vitamins B12 and B5), high-quality proteins, and other key nutrients that support optimal health.

Petite fille buvant une gourde Pom'Potes

THE FRUIT

THE ON-THE-GO POUCH

For several years, we’ve been pursuing an ambitious diversification strategy—particularly in the fruit sector. The acquisition of the MOM Group (Materne®, Pom’Potes®, Mont Blanc®, GoGo squeeZ®) in 2016 marked a major turning point in this evolution.

Pom’Potes® and GoGo squeeZ® are innovative brands for fruity snack pouches. Committed to “better eating,” they continuously improve their recipes for both children and adults, delivering great fruit flavors. Made from 100% natural fruits with no added sugars for the majority, some varieties are also enriched with electrolytes, providing a practical solution tailored to active lifestyles and supplying essential minerals needed after physical effort. In 2024, vegetables were introduced into the Pom'Potes range.

PLANT-BASED

OUR PLANT-BASED OFFERING SERVING A POSITIVE IMPACT

Bel is firmly committed to developing an innovative plant-based range. Our strategy meets evolving consumer expectations and aligns with our long-term commitment to environmental responsibility.

We’re expanding our historic portfolio with plant-based versions of our iconic brands: The Laughing Cow® Plant-Based, Mini Babybel® Plant-Based, and Boursin® Végétal. These innovations retain the original products’ taste and texture while offering a fully plant-based alternative—supported by eco-designed, recyclable packaging.

Thanks to our partnerships, we stimulate our innovation ecosystem to significantly optimize and accelerate the development of the next generation of differentiated, innovative plant-based formulations.

HEALTHIER AND MORE SUSTAINABLE FOOD, PORTION BY PORTION

In the face of global challenges—population growth, food inequalities, and rising consumer expectations—the Bel Group fully embraces its mission: to provide healthier and more responsible food for all.

With over 400 million consumers worldwide, Bel takes concrete action through:

portion sizes that are appropriate and nutritionally balanced,
simplified and increasingly natural recipes,
continuous improvement of the nutritional profile of our products,
diversification of our offerings,
promotion of a healthy lifestyle, especially among children and families.

Meet our local brands

TRUST ACROSS THE ENTIRE VALUE CHAIN

In the food industry, consumer trust isn’t declared—it’s earned, day after day, through absolute transparency and unwavering clarity. To embody this, our Group maintains strict control over every link in the value chain. From farm to fork, we fully embrace our responsibility to ensure not only the quality and full traceability of our products, but also their uncompromising safety at every stage of their lifecycle. Beyond regulatory requirements, we uphold our own standards of excellence—ones that rigorously align with the highest environmental, social, and societal expectations.

FOOD SAFETY: A NON-NEGOTIABLE COMMITMENT

At Bel, producing safe, high-quality products isn’t just a competitive edge—it’s the absolute cornerstone of the invaluable trust that millions of consumers place in our brands. Each of our products carries an unwavering commitment and a firm determination to never compromise on quality or safety.

ETHICS AT THE HEART OF EVERY DECISION WE MAKE

In a context where fewer than half of European consumers still trust the food system, we choose to take decisive action. Our pioneering program Think Ethics@Bel, launched in 2024, marks a cultural shift—embedding ethics at the very core of every decision, every process, and every interaction within our organization. This approach is the cornerstone of the lasting trust we are committed to building.

"At Bel, everyone contributes to quality. Producing safe, high-quality products is not just a competitive advantage, it is the very foundation of the trust consumers place in our brands. Behind every product lies a constant commitment to balance quality and safety."

PEER DE JONG 

DIRECTOR OF QUALITY AND ENVIRONMENT OF BEL GROUP

OUR EXPERTISE: A DRIVER OF GLOBAL EXCELLENCE

At Bel, we have developed unique industrial expertise in the processing and miniaturization of dairy, fruit, and plant-based products.

We control our entire production chain, ensuring the consistent quality of our iconic products such as The Laughing Cow®, Mini Babybel®, and Apéricube®. Our industrial teams continuously upgrade our sites to meet market needs through ongoing technological innovation.

Thanks to our constantly evolving sites, managed by dedicated manufacturing teams, we innovate to meet market expectations, while adhering to the most demanding standards (ISO 9001, FSSC 22000, GMP+). At the same time, we are taking concrete action for the environment by reducing water and energy consumption in our factories and recycling our waste.

With some 30 manufacturing sites in 15 countries, Bel produces as close as possible to its markets, in close collaboration with an ecosystem of local suppliers and partners. Its industrial footprint dates back several decades: in France, the Sablé-sur-Sarthe site celebrated its 60th anniversary in 2024, while the Vendôme Research, Innovation and Development center celebrated its 30th anniversary. A thousand Bel Maroc employees gathered in Tangier on May 25, 2024, to celebrate the company's 50th anniversary in the country. Finally, in Poland, the Chorzele site, which now exports to 67 countries, celebrated its 25th anniversary. Internationally, we rely on leading partners, such as Shandong Junjun Cheese in China, in which we acquired a 70% stake in 2022, and Britannia Industries in India. Our Britannia Bel Foods joint venture illustrates our local approach: a brand-new factory that produces 10,000 tons per year from 100% local resources.