Bel is an international, family Group with strong values and a growth strategy that takes the long-term view. From its corporate governance and its commercial and labor relations models, to its locally based operations, Bel favors sustainability, a source of trust and continuity.
The Group’s drive for sustainable growth guides its strategic decision-making, to ensure that its business model is profitable in both the short and the long term.
To that end, Bel’s business model incorporates continuous improvement initiatives to conserve natural resources, optimize nutritional value, increase product accessibility and encourage sustainable development within the dairy industry. Bel believes that the company can thrive over the long term only through a sustainable business model that ensures resource availability, remains the consumer’s preferred choice and improves business productivity. Accordingly, Bel has developed a responsible growth strategy based on four cornerstones:
Co-construction — a business model committed to the company’s employees and ecosystem;
Knowhow — manufacturing knowhow that ensures quality and productivity;
Single-serving portions — recipes offered in the single-serving portions format, which strengthens food quality and safety;
Trusted brands — brands that build bonds of trust with millions of consumers worldwide.
Lastly, the Group’s long-term success is dependent on Bel’s ability to create strong ties with stakeholders. That’s why Bel encourages cooperation and sharing with its partners, and its dairy producers first and foremost.
Social and environmental considerations are fully taken into account inside the Group’s organization.
Corporate Social Responsibility (CSR) is a part of the Group’s core decision-making process, with the Human Resources, Communication and Sustainable Development Department represented on the company’s Executive Committee.
Bel’s CSR strategy is defined and coordinated by the CSR Department, which, in turn, is supported by a network of CSR leaders and experts in their fields, from all Group departments. CSR can thus be integrated into daily operations.