Growth and social impact
In 2011, the Bel Group established Bel Explorer, its own idea incubator, in response to a call from Bel Chairman and CEO – Antoine Fiévet – to link the Group’s growth strategy to the values of sharing. A true laboratory of ideas for new business models that are sustainable, profitable and highly impactful socially, Bel Explorer is an entity dedicated to developing brands for populations with lower purchasing power. A team of five people develops alternative approaches to products, distribution channels and manufacturing, to make Bel products more accessible by finding the right balance between economic viability and maximum social impact.