Babybel®, Discover A Different Way to Snack

Distributed in more than 50 countries around the globe, fans everywhere love the unique flavor of Mini Babybel®. Made with 98% milk, this 100% real cheese is perfect at home or on-the-go when hunger strikes. Through the power of Mini Babybel® cheese, a more delicious and satisfying world is just a peel away. Join the Fun. Join the Goodness.

History

Babybel® has a rich history. It launched in France in 1952, breaking cheese consumption habits and changing the category convention with its playful red wax. In 1977 Mini Babybel® was born, featuring the great taste of Babybel, but in a miniaturized version consumers still love today. International love of the brand grew when Mini Babybel® crossed the Atlantic to reach US shores, followed by its entry into new markets in Europe, Asia and Africa.  So began the delicious story of Babybel®.

Babybel® today

Today, Babybel® has a family of products, allowing consumers to discover a different dairy goodness for every day of the week.  Try the classic Mini Babybel® cheeses, wrapped in a playful red wax coating. Or discover Cheese & Co, the same Mini Babybel® cheese you love paired with crunchy crackers. Or try Babybel Mini Rolls, a  twisty, tasty take on the Babybel® cheese you love.

Fun Facts

  • Babybel® sells over 2 billion pieces of cheese every year! That’s nearly 4 thousand cheeses sold every minute!
  • Babybel® has four primary product lines: Mini Babybel® Cheese, Mini Rolls, Cheese & CO and a 200g Babybel®.
  • Mini Babybel® is a 100% real cheese, with only 4 ingredients: 98% milk, lactic ferments, vegetarian rennet and a pinch of salt.

Join the Goodness

In 2020 Babybel® launched its first global advertising campaign, Join the Goodness, in nearly 20 countries. See our playful Mini Babybel® league. Transformed into mini heroes by the power of cheese, and their red wax costume, they joyfully invite us to realize that another world is possible and to join the movement for better eating habits and a more balanced and diversified diet.