The management team

Started by Jules Bel in 1865, the Bel Group is managed today by the descendants of the company's founders. As the master of its own development, Bel favors sustainable and profitable growth, guided by a long-term vision.


The Group Executive Committee is chaired by Antoine Fiévet and includes eight members who are each responsible for a business activity or a geographical region. Together, they manage the Group’s strategy and mission.

Bel is a family-operated company that has shared its daring, caring and committing values with its employees for five generations. This same spirit of teamwork guides Bel's management as it seeks to instill the Group's global staff of 12,000 people with enthusiasm, to implement a sustainable business model capable of ensuring a growth strategy that is both durable and ambitious.

Antoine Fiévet

Chairman and Chief Executive Officer

Bel is a dynamic company. We rank third worldwide in branded cheese, and four of our brands are positioned among the 20 leading cheese brands globally. While our performance stems notably from our knowhow in brand management, our growth is also the fruit of a balanced approach to risk-taking and growth opportunities, as well as a strategy to locate our production units as close as possible to main centers of consumption.

Bruno Schoch

Deputy General Manager, Group Finance, Legal Affairs and Information Technology Systems

Bel is a family-operated Group that seeks durable and sustainable growth. We have been preparing our strategy for corporate social responsibility with our various stakeholders for several years now. This commitment, which applies to all our activities and nutures the appeal of our brands, is supported by a dynamic process for improvement that unites all our employees.

Guillaume Jouët

General Manager Human Relations, Corporate Communications and Sustainable Development

Our brands are very highly regarded among consumers in Europe. The bonds we build with families, our ability to innovate and the inventiveness of our advertising campaigns have enabled us to grow. We seek to win family preference for our products and to develop brands that are responsible across the entire value chain.

Étienne Lecomte

General Manager, Europe

Bel's indisputable manufacturing knowhow lies at the core of its success. Our teams combine cheese-making skills with manufacturing excellence and strong innovation capacity. Bel's production sites everywhere in the world have the same quality and safety demands and are involved in a continuous improvement process. We work with our teams to optimize our production sites to develop the 'Bel Manufacturing Model' together.

Hubert Mayet

General Manager of Manufacturing and Technical Operations, Research and Innovation

In the Americas, Bel focuses on its three core brands, The Laughing Cow®, Mini Babybel® and Boursin®, a strategy that has proved to be a winner, in particular with the remarkable success of Mini Babybel® in the United States. Today, the U.S. is the world's number one market for Mini Babybel®, and Bel is positioning itself in the healthy snack segment. We plan to follow this same strategy across all of the Americas.

Frédéric Nalis

General Manager, Americas

Bel is a growing company fuelled by the momentum of its core brands and its international sales. The Group's continuous expansion reflects the relevance of its sales strategy, the strength of its distribution networks and the talent of its teams. We are feeding this momentum with a strategy aimed a creating a major world player in the healthy snack segment by building on our strong and innovative brands.

Éric de Poncins

General Manager, Development and Prospection

We are number one in the Middle East and Africa. We are working to consolidate our positions, and we are committed to further improving our competitiveness. In Africa, product affordability and availability are major challenges to developing cheese consumption.

Joe Tayard

General Manager, Middle East and Greater Africa