Boursin® inspires, you create

Leading brand, Boursin® seduces cooking enthusiasts with its generous texture and unique fresh taste that brings out the full flavor of its ingredients.

History

When French consumers discovered Boursin® in 1963, it was love at first sight. Combining garlic, cream, salt, pepper, and fresh herbs, the cheese expanded on a Normandy tradition. At the same time, Boursin® distinguished itself by a sensational yet smooth taste and revolutionary packaging, which opened like a flower to reveal the famous cheese. Supported by innovative and irreverent advertising campaigns, the brand created in a little Normandy town by François Boursin took wing.

Boursin® today

Boursin® joined the Bel family of cheese brands in 2007. Today, along with its essential place on the cheese platter, Boursin® is a friend to chefs and gourmets everywhere.

Branching out from its original recipe, the brand dares to surprise with more daring recipes such as Boursin® Velvety and Boursin® Dairy Free. The brand has developed creative formats such as Boursin Cuisine® and has established itself in the aperitif section with Boursin® Rolls, Boursin® Inspiration and more recently Boursin® Les Tartinables Créatifs, a fresh deli range. The brand is also growing into new uses through meal solutions with Boursin® Salad & Appetizer.

Always up to date, the fresh and intense taste of this typically French cheese has conquered taste buds well beyond the borders of France. The brand is very much a favorite in the US, Canada and Japan.

Boursin® around the world

8
product ranges in eight countries, notably France, Canada, the US, the UK, Belgium and Japan.
2
production units around the world

Anecdote

The first cheese brand to advertise on French TV with a commercial in 1968, Boursin® is as well known today for its advertising campaigns as it is for its taste and packaging. The brand is closely associated with its legendary commercials, from its first TV spot, L’insomniaque, to the Du pain, du vin, du Boursin® commercial produced in the same language for France and international markets.