Bel, a pioneer in international markets
Bel has made international growth a strategic focus since 1929, when the Group set up its first subsidiary abroad. In the early 1970's, after initially expanding into European markets, Bel set its sights for the African continent, with the establishment of its first operations in Morocco. Today, the Group operates 33 countries with a Group presence and 30 production sites on five continents, and the company sells its products in around 130 countries, reflecting steady international growth over Bel's long history.
One goal for three regions: Staying close to consumers
The Bel Group is organized into three regions: Europe – Americas & Asia-Pacific, Middle East and Greater Africa. This close-to-market organization provides Bel with a better understanding of each region’s growth potential. Its goal is to help Bel achieve leadership positions in all its market and segments.