La Maison de La vache qui rit®
(The Laughing Cow® House)
The founding and iconic brand The Laughing Cow® has always projected the values of audacity, creativity and humor that Leon Bel instilled in his company in 1921. This same mindset is found in La Maison de La vache qui rit® (The Laughing Cow® House), where the public can rediscover the story of the world’s most famous cow.

A PLACE OF CULTURE, LIFE AND SMILES, LA MAISON DE LA VACHE QUI RIT®

La Maison de La vache qui rit® (The Laughing Cow® House) opened its doors for the first time on May 21, 2009, in Lons-le-Saunier, France, where the world’s most famous processed cheese was first made. More than just a company museum, the Group has sought to remake the site in The Laughing Cow®‘s image, where visitors rediscover the values of conviviality, humor and innovation that characterize the brand and the numerous advertising campaigns that have contributed to its popularity.

The attraction is also open to creations, experimentations and original initiatives that feed creativity and good-naturedness.