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ABILITY TO ADAPT
Cheese is consumed in a variety of different ways from one country to another. In Germany and the Netherlands, it's spread on bread for breakfast. In Italy, it’s a key cooking ingredient, while in English speaking countries cheese is often found in sandwiches or the lunch box. Bel is deeply rooted in the daily routines of ordinary people, and thus has a dominant position everywhere it is present. By taking advantage of its close-to-market presence, the Group is able to identify consumer cravings and to offer products in tune with the times.
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ON-THE-GO TRENDS
Mealtime rituals have changed. People today snack more, at all hours and in all places, and they want to benefit from the nutritional value of cheese. Bel anticipated this trend, giving rise to "snack cheeses" to be eaten outside the traditional mealtime realm. Early on, the Group began specializing in consumer-friendliness and thus miniaturization. Producing millions of cheese portions a day represents a huge manufacturing challenge to be sure. But it is the only way to make affordable cheese that can be consumed anytime. As a result of acquiring this expertise, Mini Babybel® can easily be slipped into a pocket. Kiri® Golo, with its smart and happy packaging, brings glee to children at snack time, while reassuring parents about its calcium content.
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A DESIRE FOR SOMETHING NEW
Another trend is the desire for something new. With a cosmopolitan selection of food available to shoppers, today's consumers enjoy trying new things. Once again, Bel products are in sync with times. One of the defining characteristics of Bel’s main brands is to offer fertile ground for ideas, i.e., new tastes, new packaging, new textures, with each year bringing a host of innovations that consumers can taste, spread, crunch, or snack on at will. The Laughing Cow® in jars or Toastinettes slices, Leerdammer® slices, Sichuan peppered or cheddar flavored Mini Babybel®, Apéricube® Petites Recettes, Port Salut® Fondant, and breaded Kiri® Délices Croustillants provide but a few examples.
Practicality and snacking
Eating habits continue to change. Today's health conscious consumers want enjoyable and healthy products that can be quickly prepared or easily taken away. A pioneer in recognizing new consumer trends, Bel builds on and constantly adapts to changing eating habits.
