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A world of difference
While Western consumers demand products that are practical, innovative, healthy, and fun to eat, and snacks that can be eaten on the go, consumers in the Southern Hemisphere attach greater importance to affordability and the nutritional qualities of food. In all places where Bel is active, the Group is committed to offering responsible advice about food and providing solutions adapted to differing demands.
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AN ENVIRONMENT OF GREATER AWARENESS
In an environment of greater awareness, where governments are increasingly focused on health and environmental issues, consumers are looking for points of reference concerning their diets. To respond in an efficient and tailored way, Bel Group has set up a dedicated service within its organization to examine these questions. The service is responsible for monitoring developments in the nutritional field and meeting the demands of the Group's partners as well as consumer expectations for a balanced diet.
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STRONG CONVICTIONS
Bel always strives to follow the recommendations of nutritionists, and to that end, the Group practices and promotes principles that favor a balanced and varied diet. The nutritional policy implemented by Bel is thus based on strong convictions:
• Food plays a biological, social and cultural role, in which pleasure is key
• Healthy habits must be encouraged, because food and physical exercise are linked to health
• Product information must always be consistent with the actual nutritional composition of the food.
Health and nutrition
Eating habits, tastes and dietary practices vary significantly from one region of the world to another. But despite those differences, the ties between health and food everywhere have never been closer.
That is why Bel, by putting fun and nutrition together, always strives to adapt its dairy products to local eating habits.
