Press release
22/11/2010 - Bel sells Czech-based Jaromericka
Bel sells Czech-based Jaromericka
Bel's acquisition of Jaromericka did not meet the sales and production goals initially anticipated. The recession in Europe and its impact on the local market left the Group with overcapacity in the Central European region.
In order to tackle this situation, and in line with the Group’s international strategy, Bel Eastern Europe decided to refocus on its strong national brands Želetava®, Smetanito® and Matador®, and its international brands The Laughing Cow®, Leerdammer®, Kiri®, and Babybel®.
Accordingly, Bel announced today that it has sold the Jaromericka business, its two production units and associated brands, including Faun, Fénix and others, as announced earlier this year.
The sale was realized via a management buyout.
"Selling Jaromericka with its full production capacity was the best solution for the company," said Pascal Bigot, General Manager of Bel Sýry Cesko, Bel's subsidiary in the Czech Republic. "Jaromericka's new management team now has new prospects for the business thanks to the skills of its employees, excellent milk quality and the industrial investments already made. Furthermore, the deal maintains the existing conditions with the milk producers."
Bel will remain active in the Czech Republic through its Bel Sýry Cesko subsidiary.
Public relations
Guillaume Jouët – Directeur de la communication
gjouet@groupe-bel.com
Tel. : +33 1 40 07 76 01
