Sharing smiles

Discover Smetanito®

Smetanito was launched in September 2006 to replace the traditional brand, Apetitto Želetava; Smetanito was positioned as an "irresistible creamy pleasure".  Smetanito wasted no time in taking root in the hearts of Slovaks and Czechs.

The cream of cheeses!


In 2007, Smetanito continued to boost its image as an "irresistible creamy pleasure". To lend more credibility to this message, the cream used to make all  Smetanito products was thickened from 2% to 5% and new packaging was developed.
The brand's core message emphasizes that Smetanito is a pleasure to be enjoyed every day. Smetanito stands out in the market, thanks to its creamy taste that is purely unique and unsurpassed. Its flavor is quite simply delicious and can be recognized in a field of hundreds.
Its thick creaminess engenders a pleasant sense of well-being.
Now more than ever, Smetanito is the cream of cheeses!