A cheese forged by cheese-making tradition and know-how
It was in 1957 in the Normandy town of Gournay that François Boursin created the famous brand that still bears his name today. Boursin® is indeed the symbol of a cheese-making tradition and know-how that combined honorable ingredients like garlic, cream, milk, herbs, salt and pepper to produce a successful, subtle blend that gives it the fresh, unique flavor that we all know.
Boursin® quickly developed into an indispensable product in the French diet because it revolutionized the fresh cheese spread market, especially after it became the first cheese featured in a TV advertising campaign in 1968 with its famous slogan, "Du pain, du vin et du Boursin®” (Some bread, some wine and Boursin®).
Today Boursin® continues to win over cheese lovers around the world. It is marketed under the same name in more than 35 countries spread across five continents, which confirms its status as a singular cheese with international notoriety.
A single brand for multiple pleasures
Boursin® cheese will forever remain inimitable: a treasure ensconced in a silvery shroud to be teased back and that makes it so easily distinguishable from other products. This elegant gesture combines with its fresh flavor and unique taste to bring consumers an exceptional product. Indeed, to ensure you get the best possible quality and to preserve its taste, we have carefully selected the foods that go into each of the products that make up the Boursin® line.
Today the brand is presented in many different forms, which allows fans of Boursin® to use their favorite cheese for various occasions. The line includes:
- Boursin® cheeses: for pleasure above all else!
Rediscover the traditional Garlic & Herbs: the famous, indispensable Boursin® with its thick and creamy texture. The star of your cheese plates in its aluminum cloak!
Do you want to pamper your taste buds ? Explore the palette of Boursin® flavors by sampling the other varieties.
Finally, the portions are ideal for quick snacks...spread them on toast or crackers.
- Boursin® Salade & Apéritif: to express all your creativity in your salads and hors d'oeuvres!
- Boursin® Cuisine empowers you to "be a chef".
A delicate mix of cream, seasonings and spices, Boursin® Cuisine is very easy to use in cold or hot dishes!
They can be easily stirred into your finished meat, fish, pasta and vegetable dishes or incorporated as an ingredient in quiches, au gratin dishes and breads. Indulge your whims !
So that the pleasure of eating Boursin® is accessible to everyone, our line offers you a broad range of flavors and experiences adapted to every taste, every moment in the day and every kind of cuisine. Discover the intensity of garlic & herbs, the crunch of walnuts, the snap of pepper or the fresh flavor of chives.
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