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To come up smiling, wear a smile
Enthusiasm is the Group's driving force. By communicating enthusiasm, we support a productive and growing entreprise.
But we are not stopping there. We intend to be beneficial to consumers and society.
We want to be the source of healthy fun that creates family ties and encourages individual and collective development. We want to be a factor in economic and social progress.
Our new logo and signature express all the key elements of our identity.
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Our logo
The Laughing Cow® , the Group's founding brand, is the most obvious expression of Bel's spirit and smile.
What better way to fly the Group's colors, accomodate its growth and express our message of practical enthusiasm? We have sought to incorporate The Laughing Cow® 's famous silhouette into our new logo, by playing on its mythical animal status and the immediate connection it makes with all our customers. Presented in this way, beyond the product and the famous brand, the icon very clearly represents the company's spirit.
For the logo's color, we chose the emblematic red of The Laughing Cow® and associate it with a natural but lively green that fits with the brand's audacy. But because there are a thousand and one ways to smile, and because we are welcoming, lively and diverse entreprise, we decided to present our happy and fun logo in several color schemes.
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Our signature
The resolutely positive watchword we adress to our consumers, employees and partners, is a reflection of our optimistic vision and our desire to pass on the beneficial effects of good naturedness. A sign of openness and generosity, our signature is also an invitation, an encouragement to adopt a willing attitude to participate in a constructive effort, to join a viruous circle. Our signature shall become our credo.
Sharing smiles
Nothing is more universally buoyant than a smile and a little enthusiasm. At Bel, we believe good naturedness is a good way to grow and excel, an avenue for overcoming obstacles and challenging adversity. A daily dose of joviality is as essential for us as a daily serving of milk.
