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BRAND STRENGTH AND INTERNATIONAL PRESENCE
Bel is an international, family-owned group originating in France. The group specializes in developing and manufacturing quality, brand name cheeses enjoyed around the world and affordable to all. Bel is present in more than 120 countries thanks to its five internationally renowned core brands The Laughing Cow®, Mini Babybel®, Kiri®, Leerdammer®, and Boursin®. Bel is also recognized for its many national brands, wich are specifically adapted to local tastes.
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DIFFERENTIATED ADVANTAGES IN THE MARKET
Bel's success is built on three inseparable pillars, including a high performance manufacturing base notably featuring technological advances in miniaturization pioneering marketing teams that produce memorable advertising campaigns and a responsive sales force that works close to market and offers merchandising plans adapted to new consumer-spending and eating habits.
The group's 12,000 employees bring these key success factors to life every day. And they are committed to making them a permanent part of Bel's culture by applying the group's five founding values, ethics, innovation, enthusiasm, competence, and cohesion in their professional endeavors.
SALES VOLUMES AROUND THE WORLD
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GROWTH AND PROFITABILITY
Group revenue from sales totaled over €2.2 billion, up 12.8% versus 2007. In a tough and steadily eroding economic environment, Bel showed its resilience, the strength of its business model and the drawing power of its brands. The Group and its core brand portfolio were supplemented by the addition of Boursin®, which was successfully brought into the fold during the year, in line with targets.
Bel Group Overview
"Bel is a highly effective group that is achieving both profitable growth and impressive international expansion. Our mandate for the coming years is build on this winning strategy of "profitable development" while safeguarding what makes us unique - our standing as a company with family-roots, a company with true competitive advantages in the marketplace and a company that respects people and the environment."
