Bel around the world in 2009

Bel Western Europe

In 2008, Bel Western Europe reported continued growth with the sales volumes (of core brands  The laughing Cow®, Kiri®, Babybel®, and Leerdamer® up a combined 8%) and the successful integration of Boursin®, primarily in Belgium, the U.K. and the Netherlands. Notable core brand innovations included the launch of new Leerdamer® slices in all European countries. The Laughing Cow® spreads in the Netherlands, Spain and Portugal, and Kiri® slices in Germany.
In France, under difficult economic conditions, Bel teams worked together to promote the Group’s brands, keeping their efforts focused on new products, advertising and promotional-offer campaigns.
See the list of Bel locations in Western Europe +

Bel Eastern Europe

Bel expended in this region in 2007 and 2008 with acquisitions of Shostka in Ukraine and, Jaromericka in the Czech Republic.
See the list of Bel locations in Eastern Europe +

Bel international

Bel International encompasses four large markets, representing 75 % of the world’s population, including the Near and Middle East, Asia Pacific, North Africa and Sub-Saharan Africa.

Building on the region’s vitality, the performance of its sales and marketing teams and its manufacturing base, Bel has continued to develop its core brands in ways to better adapt them to consumer demands and needs.
In 2008, Bel International was able to grow its sales volumes, in a testament to the dynamic performance of its teams.
See the list of Bel International locations +

Bel Americas

Sales volumes for all brands in this region advanced 25% in 2008, with momentum aided by the addition of Boursin® to the brand portfolio.
Bel Americas thus successfully completed the first year of a hyper-growth program with ambitious targets. The overarching goal of the effort is to triple Bel’s size in the U.S. by 2015 and to double its size in Canada by 2012.
See the list of Bel locations in the Americas +