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Bringing dairy goodness
Thanks to their individual portions format and excellent conservation packaging, Bel cheeses can offer the benefits of milk to millions of people around the world. In 2009, the equivalent of 12 billion Bel cheese portions was consumed, representing nearly two portions per earthly inhabitant. Bel's core brands touch no less than 33 million persons each day. Such figures imply real responsibilities.
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Opening new frontiers
Bel is seeking to bring "the dairy goodness" to consumers with very modest purchasing power and, in so doing, support balanced nutrition. Bel has been reviewing its model in an attempt to respond to this challenge: Develop products affordable for the half of the earth's population that lives on less than two dollars a day by rethinking recipes, manufacturing, packaging, and distribution. The challenge has motivated employees from across all Group functions. The first fruit of their labor will be introduced in in 2010.
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Food safety and quality
Bel puts its reputation with consumers in play when manufacturing millions of cheese portions daily at its plants. These production facilities comply with very strict standards, and the Group has a rigorous tracking and testing policy to ensure the safety and quality of its products.
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Nutrients for a well balanced diet
Milk contains nutrients key to a balanced diet, including proteins, fat, calcium, and vitamins. Over the past several years, Bel has lowered the salt content of its cheeses significantly and developed low fat versions of its products. The Group has also enriched the vitamin D and calcium content of some recipes, notably in Africa and more recently in The Laughing Cow® portions sold by Bel Foodservice to school cafeterias.
To formalize its nutritional policy, Bel in 2009 developed "nutrition passports" to identify targeted levels of all nutrients in each of its products. The passports pinpointed areas where improvements could be made, with the fruits of those efforts expected to bud in 2010.
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Pleasure first!
Bel's nutritional policy is based on the conviction that while a balanced diet is essential, it should not be the only factor. Room must be made for the enjoyment of eating.
From this standpoint, Bel is convinced that a good diet is possible by eating reasonable quantities adapted to the various stages of human growth and individual health, while building on the greatest possible amount of diversity.
Lastly, Bel strives to promote the idea that a balanced diet should be fit within the framework of structured meals, eaten and shared in moments of true conviviality.
Examples of areas of progress : Strengthen the organization dedicated to nutrition and train teams - Make our product range more affordable for consumers with very modest purchasing power.
To know more, connect to our Business and CSR activity report
An affordable nutritional benefit
Bel endeavors constantly to create cheeses that appeal to every taste and pocketbook. Hand in glove with its role in offering food to millions of people each day comes the responsibility of ensuring nutritional benefit and affordability
