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The nutritional optimization of cheese
For Bel, nutrition goes hand in hand with providing convivial and balanced food products that make eating well a pleasure. The Group’s ambition is to offer improve nutritional quality of its products. By working on three key nutrients of cheese (calcium, lipids and sodium), and taking into account the nutritional needs of local populations, Bel has established nutrient thresholds and set target values for each of these nutrients.
This approach has taken shape in the creation of an internal nutritional optimization tool for our cheese. Renovation projects have been launched, or are currently under study, in our development centers and plants.
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Reinforcing our products’ natural qualities
Being a part of the diets of millions of people every day obligates us to certain responsibilities, especially where the youngest consumers are concerned. In its desire to promote healthy behaviours, the Group has made significant commitments, especially in the area of communications.
Bel’s Responsible Communications Charter has been created so that in all its advertising and promotional messages, Bel always presents the image of
moments of convivial sharing where children, in particular, are seen to consume products in moderate quantities, appropriate for their needs. Besides, in order to extend the nutritional role of its brands even further, the Group has launched an international study to gather perceptions about cheeses, the role of the portion, the awakening of taste, the pleasure dimension and the importance of play in the dietary education of children.
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Clear and relevant information for the consumer
As they become more and more aware of the link between diet and health, customers have increasing expectations with regard to the information available on the composition of the products they consume. Bel has thus committed itself to providing clear and relevant nutritional information so that consumers can make informed choices that benefit their health. The nutrition facts of our products are specified on the packaging and/or are made available by other appropriate means (website, customer service, etc).
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Products accessible to the greatest possible number of people all over the world
Nevertheless, a significant part of the population still possesses low purchasing power, which makes it difficult for them to enjoy a varied, balanced and nutritional diet. Bel has therefore launched a very innovative program targeting its recipes and packaging as well as its manufacturing and retail distribution methods in order to develop a selection of products that is even more accessible to these populations.
In this respect, a line of products will be launched in Vietnam in 2011 whose formulations address the nutritional deficiencies found in children. After Vietnam, other countries with nutritional issues may be addressed.
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An international expertise network
Bel’s committee of experts is composed of recognized international experts,
nutrition researchers, specialists in nutritional sociology and infant feeding, this committee meets regularly. Its task is to compare and contrast complementary opinions to gain a better understanding of current and future
challenges and adapt our nutritional strategy accordingly.
The nutritional team has the role to define the Group’s nutritional strategyand to iImplemente this strategy in conjunction with the local teams. It also identify, select and organize local supervisors into a network and lead projects aimed at product innovation and enhancement.
Health and nutrition
Eating habits, tastes and dietary practices vary significantly from one region of the world to another. But despite those differences, the ties between health and food everywhere have never been closer.
That is why Bel, by putting fun and nutrition together, always strives to adapt its dairy products to local eating habits.
